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2025  /  Art Projects

Capster →

A signature project by playd.studio, creating a character that embodies the team’s heritage and creative journey—designed in the form of a spray can cap.

2024  /  Merch

Carabiner

Our first venture into tangible product design, constructing a 3D-printed item that led to a series of dynamic videos, now showcased on our Instagram.

2025  /  Digital Art Projects

Qubo by MGNG

Strategic support in developing the art toy platform and hosting an NFT auction tailored to the brand’s audience.

2024  /  Concept

Beetle Concept

A study of form and meaning, reimagining the legacy of two iconic brands—Volkswagen and Moncler—through the visionary lens of Dingyun Zhang.

2023  /  Digital Art Projects

Priority Box

A research-driven exploration of unique packaging concepts for the studio’s first product drop.

2021  /  Commercial

VIZIO

Product video concept proposal for VIZIO – an innovative company that designs and sells televisions, sound bars, viewer data, and advertising. This suggestion is intended for the Partner creative agency.

2023  /  Concept

Maison Francis Kurkdjian

The video concept for Maison Francis Kurkdjian's fabulous Baccarat Rouge 540 fragrance.

2021  /  Commercial

TuSimple

The concept for TuSimple Holdings, a company that created an autonomous driving technology for heavy trucks.

2020  /  Digital Art Projects

Cyber-Zero

An artistic and visionary project that immerses audiences in the aesthetics of cyberpunk, bringing them into real-world applications through an interactive Instagram mask.

2023  /  Concept

DX Racer Chair

A collaborative effort with Germany-based Mondlicht Studios
to craft a distinctive visual concept for a next-generation gaming chair, designed exclusively for the Singapore division of DX Racer.

2021  /  Digital Art Projects

Notch Realtime

A research-driven exploration of oceanic warm currents and big data integration with real-time technology.

2020  /  Digital Art Projects

David Michelangelo

A fusion of artistic legacies across different eras, inspired by Gesaffelstein’s aesthetic and the timeless impact of Michelangelo’s David.

2020  /  Commercial

Tokiyano

An experimental project in futuristic fashion, inspired by NASA’s space exploration and cutting-edge design principles.

hello@playd.studio

+1 (949) 744 2977

USA  |  California

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Paul Shtyler

Shtyler@playd.team

Indonesia  |  Jakarta

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Evgenii Zaozernykh

Zaozernykh@playd.team

Russia  |  Moscow

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Ekaterina Bugaeva

Bugaeva@playd.team

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