The campaign for LOEWE, the German premium electronics brand with over a hundred years of history, was a presentation of their collection of TV sets and smart speakers for the upcoming years.
The concept for this campaign was the combination of the brand’s technologies and nature, and we had the task of presenting all the company’s innovations in one reel.
A harmonious combination of colors, smells, and emotions, actualized with fabrics, grass faded in the sun, wood texture, and natural light by a cozy house near the sea.
The commercials were broadcasted on the client's resources and in boutiques worldwide. LOEWE management was pleased with the outcome of the advertising campaign, so much so that we signed a five‑year agreement with them.