This piece resulted from our collaboration with the contemporary artist and designer Erik Musin, during which our studio created full CG visuals for one of the latest art objects of the USL brand.
Erik Musin places great importance on the packaging of his works. He believes that it should be as original as the art object itself because people enjoy the experience of unpacking new things; therefore, the moment should evoke delight and be special.
The boxes featured in our video and key visuals are designer packaging made from plaster. Erik Musin offers people an exhilarating experience of breaking the packaging to discover the treasures he created inside.